Mike was surprised at how much the technology experts in the
industry like the book's recommendations. Please click on
the link below for an example. Several of these experts
think the specific suggestions in the book should be used by
all agents with web sites.
These agents already know what
not to put up on their sites about themselves. The book
identifies how best to describe themselves and their
services online to ensure that consumers contact them rather
than their Internet competitors!
How To Present Your Self
"...You MUST read the book written by
seminar speaker Mike Merin - ATTACK THE MARKET,
Specialize in Negotiating, Finance, Pricing, or
Mike's book offers
excellent ideas on how to answer the
all-important customer question, "Why should I
hire you?" His practical suggestions are easy
for any REALTOR® to relate to."
|"Great book! I’m reading it for a second
time. It's the first time I've ever thought or
heard anyone compare the risk in buying or
selling real estate to stocks & bonds.
I used it recently when coaching a new agent
about to present multiple offers to a seller. I
told the agent to tell the seller that even
though one Offer is $5,000 more than the others,
the risk inherent in that Offer is higher
because of …. The new agent was able to help the
seller understand that part of the decision
about which offer to work with is for the seller
to decide how much risk to take."
|Bill Graves, CRS
|"Your book is outstanding! I
have never seen such a balanced, thoughtful
approach to real estate … I found your insights
compelling and very level headed."
|"I can see you teaching it
as I read! I love being able to start anywhere
in the book and not have to read it cover to
|"Mike, I'm afraid to say
this but I'm finally reading your book. I love
your direct and honest approach as to how to use
it! You are very talented and the book is
|Priscilla Toth, Director of
New York State Association of REALTORS